From the time we were little, our world was drawn in lines and color. We spent our childhood sketching characters, making up worlds, and wearing out VHS tapes watching our favorite animated films. There was a magic to those stories, not just in the castles or talking animals, but in how they made us feel. Braver. Softer. Like anything was possible.

But outside that world, things weren’t always so easy.
We were heavier kids. The kind that got teased for the extra pounds we were packing on. Soda was readily available, but it took a toll on our health, our confidence, and the way we saw ourselves. We didn’t realize it then, but we were living proof of a bigger problem: companies using joy to sell sugar.

And somewhere along the way, we decided we wanted to change that.

Raised in Missouri, we always looked up to the great storytellers who came before us especially the ones who came from humble beginnings. We weren’t that far from where a couple of other brothers (Roy and Walt Disney) once sketched their dreams into something world-changing. That parallel stuck with us.

At 18, we made a choice: to build a brand that kids could trust and parents could believe in. A brand that brought the same energy and storytelling as the big guys... but without the excessive sugar, the caffeine crashes, or the empty promises.

It took four years of dreaming, failing, praying, and rebuilding.
But through our faith in Jesus Christ, and a whole lot of persistence, Rally became real.

Now, we’re on a mission to make the beverage aisle fun again.
To offer something that looks like a treat, tastes like a treat, and still treats your body right.
With your help, we’ll take back what childhood is supposed to feel like: imaginative, energetic, and full of wonder.

This isn’t just a business.
It’s a leap of faith.

And if our story inspires even one kid, or one parent, to believe that something better is possible, then it's already been worth it.

—Andrew and Michael Lynch
Founders of Rally Beverage Co.